Thinking in New Boxes

Five essential steps to spark the next big idea

In a paradigm-busting book, Luc de Brabandere and Alan Iny describe a fundamentally different—and far more effective—approach to stretching peoples’ perspectives. When people think in new boxes, they learn how to ask the right questions in order to open up the most promising doors to creativity, innovation, and opportunity.

https://www.bcg.com/publications/collections/thinking-new-boxes