What Color Is Your Parachute?

Richard N. Bolles

Your Guide to a Lifetime of Meaningful Work and Career Success

In 2009, the most recent year for which I have these figures, out of the 1000 business books that were published that year, only 62 sold more than 5,000 copies. According to BookScan, this is typical. The average non-fiction book now sells less than 5,000 print copies in its entire lifetime. By contrast, “What Color Is Your Parachute? A Practical Manual for Job-Hunters and Career-Changers” has sold over 10,000,000 print copies. More than ten thousand people buy the book each month. It is a New York Times best-seller, having spent 288 weeks on the New York Times Best-Seller List (paperback). …